Traditional formats, including emails and SMS, may simply go unnoticed. Simultaneously, businesses face the challenge of building a mutually beneficial communication with their clients - informative for the customer and effective for the business. From notifying them about deliveries, changes in the status of an order, providing special offers or informing about upcoming appointments. Trends in messenger and SMS marketingĮvery business has to send information to their clients from time to time. The numbers clearly show that businesses need to upscale their mobile marketing strategies and communicate with customers through their mobile devices. According to Mobile eCommerce statistics, more than three quarters of mobile phone users have bought products through their phones in 2021.
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